The Focus Test

Brief
Through a short video raise awareness for the work of the anti-bully organization Friends current project, educating teachers to spot bullying. 

Insight
It is easy to miss bullying even when it takes place right in front of our eyes.

Details
We caught the idea from an original video called “selective attention test” where basketball players passes a ball around while a bear dances by. Watching this video 3 out of 4 viewers will not notice the gorilla. Since many have already seen the original video they probably watch out for something unusual to take place. Therefore we kept the gorilla in our movie; a spoof to keep these viewers from catching the bullied girl.

By
Tove Andersson, Art Direction
Robin Carlson, Graphic Design
Emma Glaas, Project Manager
Cornelia Billaudel, Digital Creative
Olle Dahlquist, PR